A useful growth audit does not begin with channels. It begins with the customer journey and asks where momentum is being lost.
Establish the baseline
Write down five numbers for the last 90 days: qualified leads, booked calls, attended calls, closed customers and collected revenue. Add delivery capacity and customer retention if they affect how fast you can sell. Imperfect numbers are useful; invisible numbers are not.
Map every handoff
Follow one lead from first click to completed onboarding. Record the page, form, CRM record, owner, message and decision at every step. The important questions are simple: what triggers the next action, who owns it, how quickly does it happen and what happens when it fails?
Find the constraint
Do not improve every stage at once. If leads are plentiful but calls do not happen, inspect qualification, booking and reminders. If calls happen but sales do not, inspect offer fit, sales process and follow-up. If customers close but delivery breaks, acquisition is no longer the first problem.
Turn the audit into a build order
Rank fixes by commercial impact, confidence and dependency. Repair measurement before optimisation. Repair handoffs before adding volume. Repair the offer before rebuilding the funnel. The result should be a short build sequence with an owner and success measure for every item.
That is the difference between a systems audit and a list of marketing ideas: one produces an order of operations.
If you want the acquisition journey mapped before anything is rebuilt, apply to work with 360A.